Polaris Articles - Starting a Business

Full listing of Polaris' starting a business articles featuring advice and insights.

How to use email marketing
Using email marketing can be powerful and cost effective. If you carefully target your customers and balance your messaging, email can be a most powerful marketing tool.
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Business Advice & Assistance Starting a Business Digital Marketing
How well do you know your target customer?
As a small business, it is important that you know your customer. Do you know your target customer? Do you know who they are, what they do, where they get information, why they buy? Here is a checklist to help.
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Business Advice & Assistance Starting a Business Digital Marketing
Important tips before signing a retail or commercial lease
If you are looking to rent or lease a commercial property or shop do you know where to start? Leasing is a huge and complex financial commitment. If you are considering leasing here are some steps you need to take?
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Business Advice & Assistance Starting a Business
Negotiating a retail or commercial lease
If you are looking to rent or lease a commercial property or shop do you know you can negotiate with the landlord? If you are ready to take the next big step, here are some tips to help negotiate the lease.
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Business Advice & Assistance Starting a Business

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